TY  - BOOK
AU  - Heller,Robert
TI  - In search of European excellence: the 10 key strategies of Europe's top companies 
SN  - 9780002557856 (hbk.) :
U1  - 658.0094 HEL 
PY  - 1997///
CY  - London
PB  - HarperCollinsBusiness
KW  - International business enterprises
KW  - Europe
KW  - Management
KW  - Case studies
KW  - Industrial management
KW  - Business enterprises
KW  - Competition
KW  - Industry
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Management & management techniques
N1  - Includes bibliographical references and index
N2  - Drawing on a wide variety of case histories (M&S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition
ER  -