TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9780273750758 (pbk.) :
AV  - HD30.4 .S28 2012
U1  - 658.0072 SAU 
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Business
KW  - Research
KW  - Data processing
KW  - Business communication
KW  - Business and Management
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Research methods: general
KW  - Business & Management
N1  - Previous ed.: 2009; Includes bibliographical references and index; 1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report
N2  - This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management
ER  -