TY  - BOOK
AU  - Shoemaker,Pamela J.
AU  - Reese,Stephen D.
TI  - Mediating the message: theories of influences on mass media content 
SN  - 9780801312519 (pbk) :
U1  - 302.23 SHO 
PY  - 1996///
CY  - White Plains, N.Y., London
PB  - Longman
KW  - Mass media
KW  - Content analysis (Communication)
KW  - Media studies
KW  - thema
KW  - Communication studies
KW  - Sociology & anthropology
N1  - Includes bibliographical references: p.273-302. _ Includes index; Includes bibliographical references (p. 273-302) and index
N2  - This text provides a framework for evaluating and reviewing the factors that influence media content, or "media sociology". It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology
ER  -