Shoemaker, Pamela J. <br/><br/>
Mediating the message :  theories of influences on mass media content / 
Pamela J. Shoemaker, Stephen D. Reese. 
 - 2nd ed. 
 - White Plains, N.Y. ;  London :  Longman,  c1996. 
 - xiv, 313 p. ;  24 cm. 
<br/><br/> Includes bibliographical references: p.273-302. _ Includes index. 
<br/><br/>Includes bibliographical references (p. 273-302) and index. 
<br/><br/> This text provides a framework for evaluating and reviewing the factors that influence media content, or "media sociology". It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology. 
<br/><br/><label>ISBN: </label>9780801312519 (pbk) :  No price 0801312515  �28.72 
<br/><br/><label>LCCN: </label>94003796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Content analysis (Communication)<br/>Media studies<br/>Communication studies<br/>Sociology & anthropology
<br/><br/><label>Dewey Class. No.: </label>302.23 SHO