Tellis, Gerard J. <br/><br/>
Unrelenting innovation  how to build a culture for market dominance /  [electronic resource] : 
Gerard J. Tellis. 
 - 1st ed. 
 - San Francisco, Calif. :  Jossey-Bass,  2013. 
 - xv, 332 p. :  ill. 
 - Warren Bennis signature series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Diffusion of innovations.<br/>Creative ability in business.<br/>Technological innovations.<br/>Strategic planning.<br/>Market share.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .T45 2013