Thomas, Bill, 1955-

Anticipate know what your customers want before they do / [electronic resource] : Bill Thomas, Jeff Tobe. - Hoboken, N.J. : John Wiley & Sons, 2013. - v, 218 p. : ill.

Includes bibliographical references and index.

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Customer relations.
Strategic planning.


Electronic books.

HF5415.5 / .T63 2013

658.8/342