TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
ED  - ProQuest (Firm)
TI  - Market segmentation: how to do it and how to profit from it 
AV  - HF5415.127 .M33 2012
PY  - 2012///
CY  - Chichester
PB  - John Wiley & Sons, Ltd.
KW  - Market segmentation
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1040905
ER  -