Store wars the worldwide battle for mindspace and shelfspace, online and in-store / [electronic resource] :
Greg Thain and John Bradley.
- 2nd ed.
- Chichester, West Sussex, U.K. : Wiley, 2012.
- xiv, 294 p. : ill.
Includes bibliographical references and index.
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.