TY  - BOOK
AU  - Neumeier,Marty
ED  - American Institute of Graphic Arts.
TI  - The brand gap
SN  - 9780321348104 (pbk.) :
AV  - HD69.B7 
U1  - 658.827 NEU 
PY  - 2005///
CY  - Indianapolis, Ind., London
PB  - New Riders/Hayden, Pearson Education [distributor]
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Planning
KW  - Internet marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previous ed.: 2003; The title proper, other title information, and statement of reponsibility spread into four pages; AIGA--Cover; Includes index; Introduction -- Discipline 1: Differentiate -- Discipline 2: Collaborate -- Discipline 3: Innovate -- Discipline 4: Validate -- Discipline 5: Cultivate
N2  - This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic
ER  -