Neumeier, Marty. <br/><br/>
The brand gap / 
Marty Neumeier. 
 - 2nd ed. 
 - Indianapolis, Ind. :  London :  New Riders/Hayden ;  Pearson Education [distributor],  2005. 
 - 208 p. ;  22 cm. 
<br/><br/> Previous ed.: 2003.  The title proper, other title information, and statement of reponsibility spread into four pages.  AIGA--Cover.  Includes index. 
<br/><br/>Introduction -- Discipline 1: Differentiate -- Discipline 2: Collaborate -- Discipline 3: Innovate -- Discipline 4: Validate -- Discipline 5: Cultivate 
<br/><br/> This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic. 
<br/><br/><label>ISBN: </label>9780321348104 (pbk.) :  £13.99 9780321348104 
<br/><br/><label>LCCN: </label>2006272689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Planning<br/>Brand name products.<br/>Internet marketing.<br/>Business and Management.<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827 NEU