Cunningham, Patrick. The role of retail strategy in the development of retail store image/ by Patrick Cunningham. - Athlone: Athlone Institute of Technology, 2012. - 1v.; 30cm. Dissertation (MBS)-Athlone Institute of Technology-2012. Subjects--Topical Terms: Dissertation.--Master of Business Studies.--2012. Dewey Class. No.: DESK