TY  - BOOK
AU  - Tuten,Tracy L.
AU  - Solomon,Michael R.
AU  - Solomon,Michael R.
TI  - Social media marketing
SN  - 9780133125115 (pbk.) :
U1  - 658.872 TUT 
PY  - 2013///]
CY  - Boston, [Massachusetts]
PB  - Pearson Education International
KW  - Marketing
KW  - Computer network resources
KW  - Internet advertising
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references and index; Section I: Foundations of social media marketing -- 1.The horizontal revolution -- 2.Stategic planning with social media -- 3.Social consumers -- 4.Digital communities -- Section II: The four zones of social media -- 5.Social community -- 6.Social publishing -- 7.Social entertainment -- 8.Social commerce -- Section III: Measuring the impact of social media -- 9.Social media for consumer insights -- 10.Social media metrics
N2  - Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox
ER  -