TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - McDonald,Malcolm
ED  - ProQuest (Firm)
TI  - Marketing plans for service businesses: a complete guide 
AV  - HD9980.5 .M37 2006
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Service industries
KW  - Marketing
KW  - Planning
KW  - Electronic books
N1  - Previous ed.: published as Marketing planning for services. 1996; Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=270199
ER  -