TY  - BOOK
AU  - Whitacre,Paula
AU  - Moats,Sheila A.
ED  - Updating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Work
ED  - Institute of Medicine (U.S.)
ED  - Institute of Medicine (U.S.).
ED  - ProQuest (Firm)
TI  - Updating the USDA national breastfeeding campaign: workshop summary 
AV  - RJ216 .U64 2011
PY  - 2011///
CY  - Washington, D.C.
PB  - National Academies Press
KW  - Breastfeeding
KW  - United States
KW  - Congresses
KW  - Economic aspects
KW  - Breastfeeding promotion
KW  - Poor women
KW  - Education
KW  - Infants
KW  - Nutrition
KW  - Health promotion
KW  - Nuclear facilities
KW  - Electronic books
N1  - "Food and Nutrition Board."; Includes bibliographical references; Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=3378913
ER  -