TY  - BOOK
AU  - Norton,Michael
AU  - Dutt,Purba
TI  - Getting started in communication: a practical guide for activists and organisations 
SN  - 0761998195 (pbk.)
U1  - 302.2 NOR 
PY  - 2003///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Communication in community development
KW  - Communication in economic development
KW  - Non-governmental organizations
KW  - Public relations
KW  - India
KW  - Case studies
N1  - Includes index; PART ONE: INTRODUCTION:   About This Book --Why Communicate? --Some Questions to Ask before You Start-- Defining Your Audience --The Different Ways of Communicating --PART TWO: YOUR OWN MEDIA --Leaflets and Promotional Material --Annual Reports --Newsletters--   Publications and reports-- Websites, Internet Mailing Lists and Newsgroups --Videos --Exhibitions-- PART THREE: PRINT AND BROADCAST MEDIA-- Using the Media to Get Publicity--   Making Yourself Newsworthy --Stunts and Campaigns --Advertising in the Press and on Television-- PART FOUR: SOME USEFUL TECHNIQUES --Using Case Studies --Writing Clearly in Plain Language-- Editing a Manuscript-- Illustration and Design --Speaking in Public-- Building Brand Awareness :  Your Organization\'s Name and Logo-- PART FIVE: FEEDBACK AND RESPONSE --   Getting and Measuring the Response-- Keeping Records.
ER  -