TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
ED  - ProQuest (Firm)
TI  - Marketing plans: how to prepare them, how to use them 
AV  - HF5415.13 .M255 2011
PY  - 2011///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=706779
ER  -