Marketing plans how to prepare them, how to use them / [electronic resource] :
Malcolm McDonald, Hugh Wilson.
- 7th ed.
- Chichester, West Sussex, U.K. : Wiley, 2011.
- xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.