Gudykunst, William B. <br/><br/>
Bridging differences :  effective intergroup communication / 
William B. Gudykunst. 
 - 4th ed. 
 - London :  SAGE,  2003. 
 - 550 p. 
 - Interpersonal CommTexts .
<br/><br/> Previous ed.: 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.Communicating with strangers -- 2.Understanding cultural differences -- 3.Understanding group differences -- 4.Having expectations for strangers -- 5.Attributing meaning to strangers\' behavior -- 6.Exchanging messages with strangers -- 7.Being perceived as competent communicators -- 8.Managing conflict with strangers -- 9.Developing relationships with strangers -- 10.Building community with strangers. 
<br/><br/> This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes). 
<br/><br/><label>ISBN: </label>9780761929369 (hbk.) :  �65.00 9780761929376 (pbk.) :  �29.00 0761929371 (pbk.) :  �34.76 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intercultural communication.<br/>Interpersonal communication.<br/>Society.<br/>Communication studies<br/>Cultural studies<br/>Sociology<br/>Sociology & anthropology<br/>Teaching of a specific subject<br/>Media, entertainment, information & communication industries
<br/><br/><label>LC Class. No.: </label>HM1211  / .G82 2003 
<br/><br/><label>Dewey Class. No.: </label>303.482 GUD