TY  - BOOK
AU  - McDonald,Malcolm
AU  - Frow,Pennie
AU  - Payne,Adrian
ED  - ProQuest (Firm)
TI  - Marketing plans for services: a complete guide 
AV  - HD9980.5 .M33 2011
PY  - 2011///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Service industries
KW  - Marketing
KW  - Planning
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=698012
ER  -