TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Principles of marketing
SN  - 9780273644446 (pbk.) :
AV  - HF5410 
U1  - 658.8 BRA 
PY  - 1999///
CY  - Harlow
PB  - Financial Times Management
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previous ed.: London: Pitman, 1997; Includes bibliographical references and index; Part 1: Marketing and its environment -- Part 2: Customers and markets -- Part III: Product -- Part IV: Price -- Part V: Place -- Part VI: Promotion -- Part VII: Marketing management
N2  - The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text
ER  -