Perspectives in consumer behavior / 
[edited by] Harold H. Kassarjian, Thomas S. Robertson. 
 - 4th ed. 
 -  Prentice Hall,  1991. 
 - vii,616p. 
<br/><br/> Previously published: Glenview, Ill. : Scott, Foresman, c1989. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136604402 (pbk) :  £37.45 0136604404  Đ20.95 
<br/><br/><label>LCCN: </label>90040458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.<br/>Consumerism<br/>Market research
<br/><br/><label>Subjects--Index Terms: </label>Consumer behaviour 
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAS