Aaker, David A.  1938- <br/><br/>
Strategic marketing management / 
David A. Aaker. 
 - 6th ed. 
 - New York ;  Chichester :  Wiley,  2001. 
 - 352p. 
<br/><br/> Previous ed.:. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options. 
<br/><br/><label>ISBN: </label>9780471415725 (pbk.) :  £26.95 0471415723 (pbk.) :  No price 
<br/><br/><label>LCCN: </label>200100026190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning.<br/>Business and Management.<br/>Economics, finance, business & management<br/>Accounting<br/>Business & Management<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8