Ace, Cathy, <br/><br/>
Successful marketing communications :  a practical guide to planning and implementation / 
Cathy Ace. 
 - London :  Routledge,  2001. 
 - ix, 210 pages :  illustrations (black and white) ;  25 cm 
 - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. .
<br/><br/> Includes index.  "Published in association with the Chartered Institute of Marketing."  "Student"--Front cover.  Originally published: with same ISBN. Oxford: Butterworth-Heinemann, 2001. 
<br/><br/> This text covers all of the marketing communications content from certificate to advanced level, and is ideal for students who need to gain a practical insight into promotional planning and implementation. 
<br/><br/><label>ISBN: </label>9780750650274 (pbk.) :  £16.99 0750650273 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.<br/>Sales & marketing management<br/>Business communication & presentation<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .A27 2001 
<br/><br/><label>Dewey Class. No.: </label>658.802 ACE