De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  strategically building and sustaining brands / 
Leslie de Chernatony. 
 - Oxford :  Butterworth-Heinemann,  2001. 
 - xv, 293p., [8]p. of plates :  ill. (some col.), facsims. (some col.) ;  24 cm. 
<br/><br/> Published in association with the Chartered Institute of Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity and will be essential reading for practitioners and both executive and academic students. 
<br/><br/><label>ISBN: </label>9780750646147 (pbk.) :  �19.99 0750646144 (pbk.) :  �35.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.<br/>Business and Management.<br/>Business strategy<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827 DEC