TY  - BOOK
AU  - Ring,Jim
TI  - Advertising on trial: managing your agency for effective results 
SN  - 0273039709
U1  - 659.1 RIN 
PY  - 1993///
CY  - London
PB  - Pitman Pub.
KW  - Advertising
KW  - Advertising copy
KW  - Advertising agencies
N1  - "Financial times/Pitman Publishing series"--Jacket; Includes index
ER  -