TY  - BOOK
AU  - Cox,Barbara G.
AU  - Koelzer,William
TI  - Internet marketing in hospitality
T2  - NetEffect series
SN  - 0130984752
U1  - 647.940285 COX 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Data processing
KW  - Management
N1  - Includes index; Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages)
ER  -