TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Reynolds,Paul
AU  - Reynolds,Paul
TI  - Marketing: the one-semester introduction 
SN  - 9780750643818 (pbk.) :
AV  - HF5415 .L3 2002
U1  - 658.8 LAN 
PY  - 2002///]
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - Sales & marketing
N1  - "First published by Butterworth-Heinemann"--Title page verso; Includes bibliographical references and index
N2  - This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing
ER  -