Lancaster, Geoffrey,  1938- <br/><br/>
Marketing :  the one-semester introduction / 
Geoff Lancaster and Paul Reynolds. 
 - London :  Routledge,  [2002] 
 - v, 436 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> "First published by Butterworth-Heinemann"--Title page verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing. 
<br/><br/><label>ISBN: </label>9780750643818 (pbk.) :  £18.99 0750643811  Đ15.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.<br/>Sales & marketing management<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L3 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN