TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 9780471451686 (hbk.) :
AV  - HF5415.2 .A14 2003
U1  - 658.83 AAK 
PY  - 2003///
CY  - New York, Chichester
PB  - Wiley
KW  - Marketing research
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Market research
N1  - Previous ed.: 2000
N2  - This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results
ER  -