Aaker, David A.  1938- <br/><br/>
Marketing research. 

 - 8th ed. /  David A. Aaker. 
 - New York ;  Chichester :  Wiley,  2003. 
 - 800 p. 
<br/><br/> Previous ed.: 2000. 
<br/><br/> This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results. 
<br/><br/><label>ISBN: </label>9780471451686 (hbk.) :  �34.95 0471451681 (Wiley International ed)  �57.73 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business and Management.<br/>Business & Management<br/>Market research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2003 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK