Sargeant, Adrian. <br/><br/>
Marketing management for nonprofit organizations / 
Adrian Sargeant. 
 - 2nd ed. 
 - Oxford :  Oxford University Press,  c2005. 
 - xv, 408 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts. 
<br/><br/><label>ISBN: </label>9780199271825 (pbk.) :  �31.99 0199271828 (pbk.)  �49.98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing<br/>Business and Management.<br/>Sales & marketing<br/>Sales & marketing management<br/>Non-profitmaking organizations
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.0480688 SAR