The essence of international marketing /
Stanley J. Paliwoda.
- New York ; London : Prentice Hall, 1994.
- x,164p. : ill. ; 23cm.
- The Essence of management series .
- Essence of management series. .
Bibliography: p149-158. - Includes index.
Includes bibliographical references (p. 149-158) and index.
Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.
9780132848039 (pbk) : £9.95 0132848031
93036374
Export marketing--Management Sales & marketing management International business