TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071151610 (pbk.) :
AV  - HF5415.135 .C72 2003
U1  - 658.802 CRA 
PY  - 2003///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Strategic planning
KW  - Case studies
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
N1  - Previous ed.: 2000; Includes bibliographical references and index
N2  - This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy
ER  -