TY  - BOOK
AU  - Wortzel,Heidi Vernon
AU  - Wortzel,Lawrence H.
TI  - Global strategic management: the essentials 
SN  - 9780471617884 (pbk) :
U1  - 658.4012 WOR 
PY  - 1985///
CY  - New York, Chichester
PB  - Wiley
KW  - International business enterprises
KW  - Management
KW  - Planning
KW  - Strategic planning
KW  - International economic relations
KW  - Business & Management
KW  - thema
KW  - Multinationals
KW  - Management & management techniques
N1  - Previous ed.: 1985 published as 'Strategic management of multinational coporations: the essentials'; Includes index
N2  - Addresses central issues in the management of multinational and global corporations, focusing on changes in contemporary business practice. It examines the more sophisticated tools that will be needed in marketing, production, control and research and development in order to remain competitive
ER  -