Wortzel, Heidi Vernon. <br/><br/>
Global strategic management :  the essentials / 
Heidi Vernon Wortzel, Lawrence H. Wortzel. 
 - 2nd ed. 
 - New York ;  Chichester :  Wiley,  c1985. 
 - 545p. :  ill. ;  24cm. 
<br/><br/> Previous ed.: 1985 published as 'Strategic management of multinational coporations: the essentials'.  Includes index. 
<br/><br/> Addresses central issues in the management of multinational and global corporations, focusing on changes in contemporary business practice. It examines the more sophisticated tools that will be needed in marketing, production, control and research and development in order to remain competitive. 
<br/><br/><label>ISBN: </label>9780471617884 (pbk) :  No price 0471617881 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>International business enterprises--Planning<br/>Strategic planning.<br/>International economic relations.<br/>Business & Management<br/>Multinationals<br/>Management & management techniques
<br/><br/><label>Dewey Class. No.: </label>658.4012 WOR