TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131817698 (pbk.)
U1  - 658.8 KER 
PY  - 1995///
CY  - London
PB  - Prentice Hall International
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - On cover: Prentice Hall International editions; Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1995; Includes bibliographical references and indexes; 1.Foundations of strategic marekting management -- 2.Financial aspects of marketing management -- 3.Marketing decision making and case analysis -- 4.Opportunity analysis and market targeting -- 5.Marketing research -- 6.Product and service strategy and management -- 7.Marketing communications strategy and management -- 8.Marketing channcel strategy and management -- 9.Pricing strategy and management -- 10.Marketing strategy reformulation: the control process -- 11.Comprehensive marketing programs
ER  -