TY  - BOOK
AU  - Bowdin,G.A.J.
AU  - Bowdin,Glenn
TI  - Events management
SN  - 9780750647960 (pbk.) :
AV  - AS6 
U1  - 394.2068 BOW 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Special events
KW  - Management
KW  - Great Britain
KW  - Customs and Folklore
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Public relations
KW  - Lifestyle, hobbies & leisure
N1  - Originally published: Australia: Wiley, 1999; Includes bibliographical references (p. 295-305) and index
N2  - Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation
ER  -