Innovative marketing strategy balancing commercial goal and corporate social responsibility / [electronic resource] :
eds., Kamal Gupta, V.B. Angadi, M.R. Das.
- 1st ed.
- Mumbai [India] : Himalaya Pub. House, 2010.
- 354 p. : ill.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing--Management.
Strategic planning.
Electronic books.
HF5415.13 / .I56 2010