TY  - BOOK
AU  - Terpstra,Vern
AU  - Russow,Lloyd
AU  - Russow,Lloyd C.
TI  - International dimensions of marketing
SN  - 9780324014914 (pbk.) :
AV  - HF1416 .T47 1999
U1  - 658.848 TER 
PY  - 1999///
CY  - Cincinnati, Ohio, London
PB  - South-Western, International Thomson [distributor]
KW  - Export marketing
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Budgeting & financial management
KW  - thema
KW  - International business
KW  - Sales & marketing
N1  - Includes bibliographical references and index
N2  - This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing
ER  -