Terpstra, Vern.

International dimensions of marketing / Vern Terpstra, Lloyd Russow. - 4th ed. - Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999. - 208p. ; 24 cm.

Includes bibliographical references and index.

This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.

9780324014914 (pbk.) : £22.99 0324014910(pbk.) : Đ27.83

99027837


Export marketing.
Marketing.
Business and Management.
Budgeting & financial management
International business
Sales & marketing

HF1416 / .T47 1999

658.848 TER