International dimensions of marketing /
Vern Terpstra, Lloyd Russow.
- 4th ed.
- Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999.
- 208p. ; 24 cm.
Includes bibliographical references and index.
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.