Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing / 
Evert Gummesson. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - 320p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction. 
<br/><br/><label>ISBN: </label>9780750654074 (pbk.) :  £22.99 0750654074  Đ20.69 stg 
<br/><br/><label>LCCN: </label>2002074374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management<br/>Business and Management.<br/>Sales & marketing<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.55 
<br/><br/><label>Dewey Class. No.: </label>658.812  GUM