TY  - BOOK
AU  - Douglas,Susan P.
AU  - Craig,C.Samuel
TI  - Global marketing strategy
T2  - McGraw-Hill series in marketing
SN  - 9780070134478 :
U1  - 658.848 DOU 
PY  - 1995///
CY  - New York, London
PB  - McGraw-Hill
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - International business
KW  - thema
KW  - Business strategy
KW  - Market research
N1  - International edition; Includes bibliographical references and index
N2  - Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization
ER  -