Douglas, Susan P. <br/><br/>
Global marketing strategy / 
Susan P. Douglas, C. Samuel Craig. 
 - New York ;  London :  McGraw-Hill,  c1995. 
 - xx,554p. :  ill., maps ;  25 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing. .
<br/><br/> International edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. 
<br/><br/><label>ISBN: </label>9780070134478 :  No price 0070134472 :  Đ43.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies<br/>International business<br/>Business strategy<br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.848 DOU