TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq,Mohammed
ED  - Chartered Institute of Marketing.
TI  - Internal marketing: the tools and concepts for change 
SN  - 9780750648387 (pbk.) :
AV  - HF5415.13 
U1  - 658.802 AHM 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Customer relations
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Organizational effectiveness
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - Management & management techniques
KW  - Sales & marketing
N1  - Includes index; Published in association with The Chartered Institute of Marketing; Includes bibliographical references and index
N2  - Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management
ER  -