TY  - BOOK
AU  - Baker,Walter L.
AU  - Marn,Michael V.
AU  - Zawada,Craig C.
ED  - ProQuest (Firm)
TI  - The price advantage
T2  - Wiley finance series
AV  - HF5416.5 .M365 2010
U1  - 658.8/16 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Pricing
KW  - Electronic books
N1  - Includes index; Introduction -- Components of pricing excellence -- Transactions -- Customer value; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=537297
ER  -