TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 9780030291791 (hbk.) :
AV  - HF5415.13 
U1  - 658.8 HUT 
PY  - 2001///
CY  - Fort Worth, Tex., London
PB  - Harcourt College
KW  - Industrial marketing
KW  - Management
KW  - Case studies
KW  - Marketing
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Economics
KW  - thema
KW  - Sales & marketing management
N1  - Previous ed.: 1998; Includes bibliographical references and index; 1.A business marketing perspective -- 2.The business market: perspectives on the organizational buyer -- 3.Organizational buying behavior -- 4.Relationship strategies for business markets -- 5.E-commerce strategies for business markets - 6.Supply chain management -- 7.Segmenting the business market -- 8.Organizational demand analysis -- 9.Business marketing planning: strategic perspectives -- 10.Business markteting strategies for global markets -- 11.Managing products for business markets -- 12.Managing innovation and new industrial product development -- 13.Managing services for business markets -- 14.Managing business marketing channels -- 15.Pricing strategy for business markets -- 16.Busiiness marketing communications: advertising and sales promotion -- 17.Business marketing communicaitons: managing the personal selling function -- 18.Controlling business marketing strategies
N2  - This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce
ER  -