Hutt, Michael D. <br/><br/>
Business marketing management :  a strategic view of industrial and organizational markets / 
Michael D. Hutt, Thomas W. Speh. 
 - 7th ed. 
 - Fort Worth, Tex. ;  London :  Harcourt College,  c2001. 
 - xxxii, 716p. :  ill. ;  27 cm. 
<br/><br/> Previous ed.: 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.A business marketing perspective -- 2.The business market: perspectives on the organizational buyer -- 3.Organizational buying behavior -- 4.Relationship strategies for business markets -- 5.E-commerce strategies for business markets - 6.Supply chain management -- 7.Segmenting the business market -- 8.Organizational demand analysis -- 9.Business marketing planning: strategic perspectives -- 10.Business markteting strategies for global markets -- 11.Managing products for business markets -- 12.Managing innovation and new industrial product development -- 13.Managing services for business markets -- 14.Managing business marketing channels -- 15.Pricing strategy for business markets -- 16.Busiiness marketing communications: advertising and sales promotion -- 17.Business marketing communicaitons: managing the personal selling function -- 18.Controlling business marketing strategies. 
<br/><br/> This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce. 
<br/><br/><label>ISBN: </label>9780030291791 (hbk.) :  £28.95 0030291798 :  Đ28.95 
<br/><br/><label>LCCN: </label>0000010531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies<br/>Marketing--Management<br/>Strategic planning.<br/>Marketing--Management--Case studies<br/>Strategic planning--Case studies<br/>Business and Management.<br/>Economics<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8 HUT