Research methods for business students /
Mark Saunders, Philip Lewis, Adrian Thornhill.
- 3rd ed.
- Harlow : Financial Times Prentice Hall, 2003.
- xviii, 504 p. : ill. ; 25 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Management--Research--Data processing Management--Research--Methodology Business--Research--Methodology Business--Research Business--Research--Data processing Business and Management. Business strategy