TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
TI  - Strategic management: concepts and cases 
SN  - 9780072443714 (cased) :
AV  - HD30.28 .T53 2003
U1  - 658.4012 THO 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and indexes; Part 1: The Concepts and techniques of stategic Management: 1 The stategic Management Process: An Overview -- 2. Establishing company direction -- 3 Industry and competitive analysis -- 4. Evaluating company resources and competitive capabilities -- 5. Strategies for Competing in Gobalizing markets -- 7 Business Models and strategies in the Internet Era -- 8. Tailoring strategy to fir specific Industry and company situations -- 9. Stategy and competitive advantage in diversified companies -- 10. Evaluting the strategies of diversified companies -- 11. Building resource strengths and Organizational Capabilities -- 12. Managing the internal Organization to promote better strategy executive -- 13. Corporate culture and leadership. -- Part 2.  Cases in Strategic Management
ER  -