Thompson, Arthur A., 1940-

Strategic management : concepts and cases / Arthur A. Thompson, A. J. Strickland III. - 13th ed. - Boston : McGraw-Hill/Irwin, c2003. - 1 v. (various pagings) : col. ill., maps ; 26 cm.

Includes bibliographical references and indexes.

Part 1: The Concepts and techniques of stategic Management: 1 The stategic Management Process: An Overview -- 2. Establishing company direction -- 3 Industry and competitive analysis -- 4. Evaluating company resources and competitive capabilities -- 5. Strategies for Competing in Gobalizing markets -- 7 Business Models and strategies in the Internet Era -- 8. Tailoring strategy to fir specific Industry and company situations -- 9. Stategy and competitive advantage in diversified companies -- 10. Evaluting the strategies of diversified companies -- 11. Building resource strengths and Organizational Capabilities -- 12. Managing the internal Organization to promote better strategy executive -- 13. Corporate culture and leadership. -- Part 2. Cases in Strategic Management

9780072443714 (cased) : No price 9780071121323 (International ed.) : No price 0071236139 Đ39.99 stg

91028614


Strategic planning.
Strategic planning--Case studies

HD30.28 / .T53 2003

658.4012 THO